ULAB Digital Marketing Club conducted a live session with titled “How Digital transformation creates a vital impact on the FMCG sector during pandemic time”. 

Zaved Akhtar, CEO and Managing Director of Unilever Bangladesh Limited were present as the Honorable Guest of the program. 

Moreover, Prof. Imran Rahman, Vice Chancellor of ULAB and Nazia Chowdhury, Advisor of ULAB Digital Marketing Club was also present. 

The program topic was discussed thoroughly and the term “Innovation Tryout” was used as the starting point. Innovation Tryout consists of 3 simple steps that determine the next steps which are finding the problem consumers are facing and the solution we are to apply. 

Furthermore, things about E-commerce and its impact were discussed as well to present an exact idea of the change we faced in the FMGC sector during pandemic. Overall, it was an interesting program, for, one of the biggest market leaders of Bangladesh was present today to share his thoughts with us which was quite helpful for the young leaders who were looking forward for an opportunity like this. 

Hosted by Kazi Shohanur Rashid (VP) and Habibur Rahman (GS) the program was conducted swiftly and it proved quite informative for the people who were present there. 

BDST: 1709 HRS, MAR 02, 2022
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