DHAKA: The Malaysia Airlines is reviewing options to change its name as part of brand overhaul prompted by the recent tragedies including introducing new routes after the MH370 and MH17 crashes.

Hugh Dunleavy, commercial director, told The Sunday Telegraph, “Our majority shareholder, the Malaysian government, has already started a process of assessing the future shape of our business and that process will now be speeded up as a result of MH17.”

“There are several options on the table but all involve creating an airline fit for purpose in what is a new era for us, and other airlines,” he added.

“This tragedy has taught us that despite following the guidelines and advice set out by the governing bodies, the skies above certain territories are simply not safe. MH17 has shown us that airlines can no longer rely on existing industry bodies for this information.”

Dunleavy added that the airline industry should not be held accountable for factors that are outside of its control.

Source: metro.co.uk

BDST: 1707 HRS, JUL 27, 2014