DHAKA: Israeli Prime Minister Benjamin Netanyahu has said the seven-week conflict in Gaza ended in "victory".

The Palestinian Islamist Hamas movement was "hit hard and got none of its demands," Netanyahu said.

Hamas has also claimed the truce represents a victory for Gaza and held a large rally to celebrate it, reports BBC.

On Tuesday, a ceasefire came into effect after 50 days of fierce fighting in which more than 2,200 people died, most of them Palestinians.

In a televised news conference, Netanyahu said Hamas had been "hit hard" and threatened an even tougher response should there be so much as a "sprinkle" of rocket fire from Gaza.

He added that Israel "didn't agree to accept any of Hamas' demands".

On Wednesday, the UN's World Food Programme said one of its convoys had entered Gaza for the first time since 2007, carrying enough food to feed around 150,000 people for five days.

BDST: 1130 HRS, AUG 28, 2014