Trendsetters of the global fashion industry, from Giorgio Armani to Coco Chanel and Yves Saint Laurent, unanimously agree that fashion is everlasting and never fades away.

But, what may fade is the colour of your favourite winter wear if you do not opt for a specialist care. Keeping your winter wear look just as new is a meticulous job, and a bad laundry misstep will land them in pile of clothes just waiting to be rejected. Therefore, just as choosing the right outfit for the season is important, so is taking care of those clothes.

So, save yourself the heartbreak and keep your woollens brilliant with the superior Godrej Ezee Liquid Detergent. With its NO SODA formula, Godrej Ezee is 5X safer* on your woollens than expensive powder detergents. This pH neutral liquid detergent, with the prestigious Woolmark Certification, gently rinses and keeps your winter clothes bright, fluffy and vivid as ever. So, bring on the eternal stylistic charm in your outfit with Ezee and gear up to take on the freezing streets with oodles of oomph!

What`s hot in this cold?

The winter season marks its advent with the cool breeze gushing through the hair and chills reaching the bones. Fashion fanatics long for this season in a bid to flourish their wardrobes with exciting winter clothes that are wearable and easy to style. The warm overcoat, which looks ultra-sober and stylish, comes out of the storage bundle and matching with it is a vibrant coloured stole. Rugged denims make an exclusive pair with the old tee, and a ravishing woollen jacket is the cherry on the cake to the whole attire. This guide places the spotlight on the star buys to update your wardrobe with.

Overcoats

The evergreen garb of winters not only protects you from the chill, but gives you a snazzy look. From red carpets to runway shows, overcoats have been an indispensable part of every designer`s winter array, this season.

Stoles and beanie caps

Woollen scarves and furry beanies go with almost every attire; be it corporate wear or party outfit. There is an elegance in the duo that enhances your look and gathers you infinite lauds.

Fur and quilted jackets

Jackets are the utmost comfy garment for both men and women, and the new winter-fall collection displays a similar trend, but with a revamp. Smooth flares of fur along with cross patches of padded clothes in quilt fabrics keep you warm in frigid winters.

Turtleneck and cowl neck pullovers

A combination of turtlenecks and cowl necks with a long coat or multi coloured sweater gives a suave sense to the attire. Match it with the right pair of skirts, and the complete outfit is good-to-go for any occasion.

Boat neck woollen sweaters

Shades of matte black, grey and pearl white are quite famed in these boat neck sweaters. Fine quality of melange wool keeps you warm and at the same time, gives an ostentatious look to your rig-out. They go best with a pair of trousers or pencil skirts.

So, go ahead and look your best in your very favourite winter wears. Godrej Ezee is here to ensure that your woollens keep looking bright and fluffy, wash after wash, just like new. Staying hot and stylish is easy this Winter. Isn`t it?


BDST: 1535 HRS, FEB-05, 2014