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Smartphones to make up over half of Asian sales by 2015

ICT Desk |
Update: 2010-08-22 19:09:47
Smartphones to make up over half of Asian sales by 2015

Smartphones will make up over half of Asian mobile phone sales by 2015, with 477 million units likely to be sold, an industry report said Monday.

Consultancy Frost and Sullivan said smartphones would account for 54 percent of the Asia-Pacific mobile market in five years, up sharply from five percent in 2009.

The sharp take-up rate for smartphones will be a huge revenue boost for telecom operators as it means a surge in demand for data services, the consultancy said.

The consultancy said data usage from smartphones would generate over 38 billion US dollars for the region`s telecom operators by 2015, from slightly over 1.3 billion dollars last year.

"Eighty percent of Asian mobile users use prepaid cards, and in fact in many markets are as high as 97 percent, making smartphone subsidies impossible for most users," said Einstein.

BDST: 1355 HRS, 23 August 2010

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