DHAKA: In the end, BlackBerry’s leadership may have been its own worst enemy.
The struggling handset maker suffered from infighting at its executive level that hobbled its ability to compete in the mobile market and led to its eventual downfall, according to an investigation conducted by the The Globe and Mail newspaper.
The company, which plans to cut roughly 40 percent of its staff and sell itself to an investment group, announced Friday that it lost $965 million last year.
The biggest reason for the dramatic loss was the $934 million write-down the company took on inventory of the BlackBerry Z10, which apparently did not sell well.
The Z10 was a departure from the company’s famous keyboard-equipped mobile phone and BlackBerry CEO Thorsten Heins’ best weapon to compete with the glass touch-screen handsets sold by Apple and Samsung.
While the Z10 was designed to showcase the next-generation BlackBerry 10 operating system, it had one major detractor, according to sources interviewed by the newspaper: company co-founder Michael Lazardis.
During a meeting last year with the company’s board to review plans to launch the new device, a frustrated Lazardis voiced concerns that the company’s new direction was an abandonment of his vision that made BlackBerry handsets popular with corporate customers.
“I get this,” Lazardis said, pointing to one of the company’s signature devices. “It’s clearly differentiated.” Then he pointed to a touch-screen phone. “I don’t get this.”
Once, the preferred handset maker among the corporate elite, BlackBerry was hurt by its inability to move past the legacy operating system that got it into the smartphone game and quickly fell behind Apple’s iPhone and Google’s Android operating system.
After hitting a high of nearly $145 in 2008, the company’s stock lost a staggering 94 percent of its value. On Monday the company announced that it had entered into a deal to sell itself a consortium led by Fairfax Financial Holdings that valued the company at $4.7 billion.
Months before the boardroom confrontation between Heins and Lazardis, the pair was in another showdown, this time with Jim Balsillie, who was co-CEO of BlackBerry when it was still known as Research In Motion. Balsillie championed a strategy to license the company’s BlackBerry Messenger (BBM) instant messaging platform to competitors.
Getting BBM onto millions of non-BlackBerry handsets was expected to generate a handsome profit for the company, but the plan ran into stiff opposition from senior executives. Not long after being appointed chief executive of RIM last year, Heins decided to ditch plans to license BBM -- with Lazardis’ support, according to the newspaper.
As a result, Balsillie resigned from the board and severed his ties to the company, he confirmed to the newspaper.
“My reason for leaving the RIM board in March, 2012, was due to the company’s decision to cancel the BBM cross-platform strategy,” Balsillie said in a brief statement to The Globe and Mail.
BDST: 1133 HRS, SEP 30, 2013