DHAKA: YouTube debuts its first-ever music awards ceremony on Sunday, in a star-studded showcase notable for some of the industry’s biggest names but also its webcast format.
Eminem, Lady Gaga, Arcade Fire and others will perform during the show hosted by actor Jason Schwartzman and musician-comedian Reggie Watts.
Spike Jonze, the force behind a number of hit music videos and films, is creative director for the 90-minute affair, which will stream live from New York’s Pier 36 event space.
‘None of us have done anything live before or an awards show - in a way we’re all like amateurs on YouTube ourselves, making our first video. So even if it’s messy, it’ll be live,’ Jonze told industry trade publication Billboard, The Straits Times publishes this report on Monday.
BDST: 1250 HRS, NOV 04, 2013