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Yahoo! Japan adopts Google search engine

ICT Desk |
Update: 2010-07-27 00:02:10
Yahoo! Japan adopts Google search engine

Yahoo Japan Corp. said Tuesday that it will use Google technology to run its search engine and search ad delivery system, after a similar deal in the U.S. was derailed by regulators concerned about a monopoly.

The decision by Yahoo Japan, which is largely independent from its California namesake, will mean that the bulk of Internet searches done in Japan will use Google`s search engine, though both companies said enough independence would be maintained to keep the market competitive.

Yahoo Japan said it had considered various search engines and ad delivery systems, and determined Google`s was the best for the Japanese market. It said the initial deal was for two years, which would be automatically extended for another two years if it didn`t object.

BDST: 1945 HRS, 27 July 2010

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