DHAKA: Internet firm Yahoo has shut down its video hub Yahoo Screen after the website failed to attract viewers.

The closure is part of the company’s efforts to cut costs as chief executive Marissa Mayer tries to make it profitable.

Mayer redesigned Yahoo Screen 16 months ago to make it a competitor to YouTube and Netflix and more accessible to mobile users.

Yahoo will now spread its video content throughout the website.

‘We’re constantly reviewing and iterating on our products as we strive to create the best user experience,’ the company said in a statement.

According to ComScore, US visitors to the site declined 28% between October 2013 and October 2015, despite adding popular shows such as Saturday Night Live and Community.

The move appears to be part of Mayer’s plan to eliminate technologies that were costing more money then they were earning, reports the BBC.

BDST: 1313 HRS, JAN 06, 2016
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