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Apple to lower App Store 'tax' for loyal subscribers

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Update: 2016-06-09 04:49:28
Apple to lower App Store 'tax' for loyal subscribers Photo Courtesy: bbc.com

DHAKA: For the first time Apple will lower its App Store commission. 

If you sell an app, subscription or other product through the App Store, Apple gets 30% of the money. That’s how it’s been since the App Store's inception seven years back.

But now it is changed, apple will lower App store commission on one condition: if an app can retain a subscriber for over a year, the revenue split will be 85/15, BBC reports on Thursday (June 9).

The change will apply immediately to existing apps with users that are more than a year old - potentially providing an injection of extra revenue for many companies.

Spotify, for example, boasted of having 20 million subscribers this time last year.

For the sake of argument, if even just half of those subscribers are still paying members today, the change could potentially represent around $15m (£10.3m) in extra subscription revenue for Spotify every month, and that's probably a conservative estimate.

BDST: 1446 HRS, June 9, 2016
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