DHAKA: UCWeb, a portfolio company of Alibaba Mobile Business Group, announced on Thursday (August 18) that it has launched ‘BD Express’, a brand new product in Bangladesh with the cooperation with local famous news portals.
Equipped with powerful algorithm, BD Express is a news aggregator that is set to change the traditional way of content acquisition.
The big data enables accurate news pushing, making the right news to find the right reader, and thus enhancing the efficiency of daily information acquisition to each user.
BD Express was officially launched on August 5 on UC Browser for Android version.
Becoming immensely popular among UC Browser users, BD Express has attracted more than 1.6 million users in Bangladesh.
BD Express provides national and international news in different fields including politics, technology, entertainment, sports, lifestyle and latest trends.
It is also an ads-free product with fast streaming and browsing experience. To celebrate this achievement, UCWeb will hold a campaign with the participation of celebrities from different fields.
Differentiating it with other traditional news sources, Mr Sihai Yao, product manager of UC Browser in Bangladesh, said: “BD Express serves customized news meeting user’s interests, vastly differentiating from traditional news sources, based on big data and algorithm technologies of UC Browser”.
“Besides, with the help of UC Browser push notifications, users can instantly receive breaking news that they are more likely to be interested in. For our users, this means no need to filter through pages of spam and instant news relevant to the things they care about.”
The advanced cloud acceleration and data compression technologies behind UC browser ensure fastest loading of news compared to any other browser.
Combining this with the powerful ad-blocking function, users are presented with a minimal reading environment free of distracting and irrelevant ads unlike traditional news websites.
Talking about the expectation of BD Express and future plan, Howard Liang, business director of emerging markets, UCWeb, Alibaba Mobile Business Group, said: “Capitalizing on unique features, UC Browser keeps improving mobile browsing experience to its users”.
“The launching of BD Express in Bangladesh is a new step for us to make UC Browser from tool to content. Improvement of content consumption experience will be next important task for UCWeb and Alibaba Mobile Business Group.”
BDST: 2127 HRS, AUG 18, 2016
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