DHAKA: LG Electronics unveiled on Monday a curved-screen smartphone, taking on rival Samsung in a niche market seen as a first step on the road to fully flexible products.

Despite its name, the ‘G-Flex’ does not bend, but uses flexible OLED (organic light-emitting diode) to produce a curved six-inch display.

The model is ‘the best representation yet of how a smartphone should be curved’, the president of LG’s mobile unit Park Jong Seok said, in a clear dig at Samsung, reports The Straits Times.

Earlier this month, Samsung started retailing its ‘Galaxy Round’, a 5.7-inch handset with a display that curves from side-to-side to fit the contour of the hand.

BDST: 1332 HRS, OCT 28, 2013
RoR/BSK